Pay Per Click – PPC
PPC is where ads are created, and then different phrases or keywords are bid on for those ads. Pay Per Click ads appear at the top of and bottom of web pages. Each time a user clicks on your ad the search engine is paid. When a user clicks on your ad they are brought to your page.
The Good vs The Bad
Pay Per Click traffic is fast. Our PPC specialists can have you ranking within a brief time, and traffic can be generated to your website. On the other hand, costs can quickly rise. PPC can be looked at as an art. There is a lot of detail that goes into a successful PPC campaign. It is important to understand that it’s not just about the click. If your clicks are not converting to sales your just throwing money away.
PPC is responsible for just over 5% of all internet traffic, leaving organic traffic responsible for 95% of everything else on the internet. To make matter worse you are sharing your pay per click traffic with the other ads on the page. This should give you a better understanding why it is important to have your business ranked on the first page organically.