What an SEO Agency Can Do For You
When a website is struggling or funds are tight, the thought of outsourcing is probably the last thing on their mind. For some, SEO is seen as a luxury; something that can be set while focusing on other important aspects of you business. But in fact the opposite might be true. Here, let me explain why.
Businesses will always struggle when customers dry up. Often it isn’t the case that they aren’t offering something that the wider public want, it can simply be a case of them not being able to find what the business. With a brick and mortar location you can invest in a new sign, do some media advertising or other focused marketing channels. While on the other hand an online business, search engine and on-line presence is everything.
What is SEO?
Succeeding without any kind of search engine ranking is next to impossible. Not entirely impossible, because there are other avenues such as social media to explore; however, in the most part, you’d find it difficult to attract regular visitors without some form of visibility on Google. Therefore, it is vital that you do whatever it takes to raise those rankings. Here we have to enter the realms of SEO.
Search Engine Optimization is simply a process of bringing a website up to code with the requirements and expectations of search engines. In most part it is a series of best practices designed for both automated algorithms and your human visitors, therefore there is a clear double benefit.
The trouble with SEO is that it’s only effective when done right. Therefore if you are new to SEO, or indeed have never tried any of the techniques yourself, it can be a time-consuming, frustrating and actually damaging if done incorrectly. It is possible, don’t get me wrong, but the trial and error involved in doing it yourself can end up draining resources and even make your business worse off than before. This is why outsourcing can be a popular alternative.
When you go to an accredited SEO agency like DeStefano SEO Services, Boston we can immediately analyze your website to see what’s working and what isn’t. We can provide advice based on experience and use our knowledge and expertise to implement changes that will have a long-term benefit. To see exactly what I’m talking about check out our free website audit that is more detailed than many paid audits that some businesses offer.
Increase Profits With SEO
If you do choose to hire a professional to work with, be prepared to accept their suggestions. It is in their best interest to see your site succeed, and by standing in the way of progress you could end up slowing down the process as well as wasting your money. The agency won’t always be able to implement changes themselves (often they can’t due to access restrictions), so when they make recommendations you have to act on them or provide the agency with the needed information. Only through this cooperative approach can you hope to achieve the maximum benefit.
Ultimately, search engines are the prime source for targeted traffic on most sites. If you want to compete amongst the top businesses in your field, then you need to be investing in SEO. Whether you do it yourself or choose to outsource you need to be open to change because the world of internet marketing and SEO is an ever-changing industry.
An experienced Search Engine Optimization firm can ultimately make a world of difference in your business. So before you write off your online endeavors completely, at least speak to a reputable agency. I can almost guarantee you’ll ask yourself, why you didn’t get one sooner?
10 Signs To Recognize A Good SEO Agent
Internet has become a necessity for all kinds of businesses to flourish on a higher level. Services and goods were supplied in ample quantity, managed well by the suppliers and a good amount of profit used to be generated out of them. The industry has taken a new shape and edge. Now with the help of affordable SEO service providing companies, websites are able to attain quality rankings among their competitors.
There are many SEO agencies that claim to provide cheap SEO services along with monthly SEO services. Use caution, and remember the old saying “If it sounds to goog to be true it probably is.”
It’s a good idea to know some SEO tactics in order to help you understand which companies might be a better fit for you. Here, we will discuss 10 signs to recognize a good SEO agency.
- The main objective of a good SEO company should be to take your site to the top of search engine results, SAFELY.
- The most successful and reliable SEO companies keep themselves updated about the latest market trends. For instance, they should know about Google algorithms and the latest industry changes.
- A good agency will provide regular reports that show the client important factors like rankings and traffic.
- Keyword research, on-page and off-page optimization should be among the top priorities of a good SEO company.
- SEO agency rates can vary. Usually the harder a keyword is to rank, the higher the SEO cost is due to increased labor and resources.
- The process of design, development can be extremely confusing for the inexperienced. Any changes however should be kept track of as well as explained and reported to the client.
- Agencies that perform”Black hat” SEO techniques should be avoided. Performing this type of SEO can get your site banned or penalized by Google.
- A good SEO company will want clients to have the best service possible and long-term success. Search Engine Optimization is not a once and done service. If someone is selling this type of service and promising results, use extreme caution! A website can take between 3-12 months to rank successfully.
- SEO companies that provide pay-per-click campaigns as well as Organic SEO can be extremely beneficial. PPC or paid ads can provide quick results while waiting to rank organically.
Finding The Right SEO Firm
Being able to rank high in the search engines has become critial for companies nowadays. After all, prominence in the search engines will certainly mean a big thing in terms of more busines and traffic. This is why implamenting a strategic SEO plan may be one of the most important things you do for your business.
However, for those who have no time to conduct their own campaigns, working with an SEO firm is often the next best solution. But of course, this one is not going to be easy either. With all the optimization firms out there, business owners might be very confused as to which ones they are going to sign up with. Here, case studies and past work the agency has performed can often help in choosing the consultant or agency to sign up with. It might be a good idea to see what other business they have ranked in the past.
You also need to check out the proposal that the company is offering and pay special attention to any contract they might want you to sign. A good proposal should have a clear plan of action along with the strategies that will be performed.
Stay away form anyone offering to rank your site number one in Google quickly, just forget about it! Though this might sound tempting, remember the saying we spoke of earlier, “If it’s to good to be true…” Several years ago this may have been possible, but Google just doesn’t allow for websites to rank by manipulation like it did back than. Performing these types of black hat techniques can land you a penalty or suspention very easily.
In order to be sure that you are indeed getting the right one for your buck, The agency that you have chosen should be open to reveal the details of their work. After all, you have all the rights to know more about their operation since you are their client. If they otherwise insist that it’s a company secret, then it’s a clear signal for you to discontinue the transaction and find a more transparent company. This is usually also a sign of black hat techniques to manipulte rankings.
Lastly, there is the matter of price. This one will be quite hard to work on. However, the one thing that you need to consider here is getting a company fit for your budget and that also delivers. If a company is offering to do work that sounds to good to be true, like we mentioned before it probably is. SEO isnt something you should budget for, afterall this is what can help to take your company to the next level!